Dropping Knowledge

In my PR and agriculture class we had the pleasure of having, Chuck Zimmerman, from AG Wired come and speak. His talk was very interesting, he told stories about how Chuck Zimmermanmuch agriculture communications has changed over his 9 year in the field.  I will highlight some of the most interesting and also, crazy stories he had to share with us.
                The first, and most amazing thing that he talked to us about, was how much the agriculture industry has changed over the past decade.  He told how he started in his career working on broadcasting farm reports on the radio in the southeast. He discussed how limited these reports had to be and how much more really needed to be put out there for the consumer to know. However, now you can hop on the internet and check any aspect of the agriculture industry at the click of a mouse.
                Next, he spoke about how he and his partner were some of the first to start blogging about agriculture. At the beginning they were put down by a lot of the major companies; who he now covers most of the events they host. They told him farmers do not look at nor read blogs. He had a lot of very fascinating stories to tell about the evolution of agriculture blogging, and how much they can cover past just the old farm reports.
               His stories were very motivating for looking to the future. He showed us just how much the agriculture communications has changed in the past decade, and I believe it still has more changes to come.  I think some kind of social media will have a massive role to play in this change. I’m not positive on which one will bring the change or how but I just have a hunch some social media is the future of communications. The thing he stressed to us was to stick to your ideas if you believe it’s a good one.


Branding, Yes or No?

Well, once again my classes are going hand and hand. Today, in class, we talked about animal welfare while talking about branding and the laws that apply to it in my veterinarian science. I am going to stick to the branding side while throwing bits of information about the welfare of the livestock.

First the branding has become much more of a controversy for the livestock industry. eid-tag Some say it hurts the animal and is just plain wrong to be doing in this day and age. These same people would make that argument that these are out dated was of identifying cattle. While also pointing out that there are more “humane” was of identification such as ear tags or paint branding. But both of these types of branding are only temporary.

The people who are for it would make the case they need a permanent mark to cattle_fire_3ensure they know which cattle belong to them. Or they would make the case that their farm has used that same brand for decades and they do not want to change it. Either way they are for branding and it has not been outlawed yet. So, therefore they are still allowed to brand as long as they want.

There are regulations on branding in Missouri such as:

Must be on the shoulder, rib or hip of either the right or left side

Cannot use the same brand unless it has been out of circulation for 5 years

Must be 3 “ in diameter 

 Must be registered

There are also more laws dealing with branding you can find them for Missouri at http://mda.mo.gov/animals/livestockbranding.php

There are always two sides two every battle and I am not one to tell another man what he can and can’t   do with his property. We do not do this on my family farm so I would love to hear what farmers who do brand have to say about it.

Let me know, and comment below!