In my PR and agriculture class we had the pleasure of having, Chuck Zimmerman, from AG Wired come and speak. His talk was very interesting, he told stories about how much agriculture communications has changed over his 9 year in the field. I will highlight some of the most interesting and also, crazy stories he had to share with us.
The first, and most amazing thing that he talked to us about, was how much the agriculture industry has changed over the past decade. He told how he started in his career working on broadcasting farm reports on the radio in the southeast. He discussed how limited these reports had to be and how much more really needed to be put out there for the consumer to know. However, now you can hop on the internet and check any aspect of the agriculture industry at the click of a mouse.
Next, he spoke about how he and his partner were some of the first to start blogging about agriculture. At the beginning they were put down by a lot of the major companies; who he now covers most of the events they host. They told him farmers do not look at nor read blogs. He had a lot of very fascinating stories to tell about the evolution of agriculture blogging, and how much they can cover past just the old farm reports.
His stories were very motivating for looking to the future. He showed us just how much the agriculture communications has changed in the past decade, and I believe it still has more changes to come. I think some kind of social media will have a massive role to play in this change. I’m not positive on which one will bring the change or how but I just have a hunch some social media is the future of communications. The thing he stressed to us was to stick to your ideas if you believe it’s a good one.